A moment in time
Every morning, when we look at the wild lagoon we’ve built here in the heart of Tel Aviv, we see our dream coming to life and our incredible way of life finding real, tangible expression.
There are moments in time, in the evolution of a culture, that serve as meaningful milestones in its story. The surf culture in Israel has had a few of those throughout its history—Dorian Paskowitz and the first surfboard arriving in the 1950s, the first surf community forming in Tel Aviv, major achievements in the 1980s by Israeli surf teams, the first WSL QS competitions in Israel, the first Israeli surfer in the Olympics, and more…
The opening of the first surf lagoon in Israel—and the largest in Europe—is one of those moments.
A point on the timeline from which an entire culture is about to evolve and grow into places we can only imagine.